Startups Interview Series

From Startup Dreams to Angel Investments: The Hampus Jakobsson Story

By : Syed Owais Date:February 4, 2025

Hampus Jakobsson didn’t just build a company—he built a movement. From co-founding TAT (The Astonishing Tribe), a game-changing mobile interface company, to becoming a prolific angel investor and mentor, his journey is one of bold innovation, relentless curiosity, and a passion for helping others succeed.

In a world where startups rise and fall overnight, Jakobsson’s story stands out as a testament to the power of adaptability, vision, and the belief that success isn’t just about making money—it’s about making an impact.

The Spark: Building TAT and Revolutionizing Mobile Interfaces

Hampus Jakobsson’s entrepreneurial journey began with a vision to change the way people interacted with technology. In the early 2000s, he co-founded TAT, a company focused on designing innovative user interfaces for mobile devices. At a time when smartphones were still in their infancy, TAT’s cutting-edge designs pushed the boundaries of what was possible, making screens more intuitive, interactive, and visually stunning.

Their work quickly attracted major clients, including BlackBerry, Samsung, and Motorola. TAT’s ability to blend design and functionality made them a sought-after partner for companies looking to create seamless digital experiences.

Jakobsson’s leadership at TAT was not just about building technology—it was about storytelling. He understood that great design was about creating emotional connections between users and their devices, and that philosophy became the foundation of TAT’s success.

The Leap: The Acquisition and the Next Chapter

In 2010, TAT was acquired by BlackBerry in a landmark deal that highlighted the company’s industry-shaping influence. While the acquisition marked the end of one chapter, it also opened new doors for Jakobsson. Rather than resting on his success, he turned his focus to a new passion—helping other entrepreneurs build their dreams.

Jakobsson transitioned from founder to investor, recognizing that his experience in building and scaling a company could help other startups avoid pitfalls and accelerate their growth. His journey from operator to investor was fueled by a deep curiosity and a desire to give back to the startup ecosystem.

Challenges and Triumphs: Investing in the Future of Innovation

Shifting from building a company to investing in startups presented a new set of challenges. As an entrepreneur, Jakobsson had been in control—now, as an angel investor, his role was to guide and support rather than lead. He quickly learned that investing wasn’t just about providing capital—it was about empowering founders, sharing hard-earned lessons, and sometimes letting them make their own mistakes.

Through his work with early-stage startups, Jakobsson became known for his sharp instincts and hands-on mentorship. He has backed over 80 companies, focusing on deep tech, sustainability, and impact-driven businesses. His investments reflect his belief that technology should not only be profitable but also meaningful.

One of his biggest lessons? The best investors aren’t just looking for the next big thing—they’re looking for people who can turn bold ideas into reality.

Lessons from Hampus Jakobsson’s Entrepreneurial Journey

  1. Design Matters – A great product isn’t just functional; it should create an emotional connection with users.
  2. Success is a Journey, Not a Destination – Selling TAT was a milestone, but Jakobsson’s real success came from what he built afterward.
  3. Give Back to the Ecosystem – Investing isn’t just about money—it’s about mentorship, sharing knowledge, and empowering the next generation.
  4. Be Willing to Reinvent Yourself – Transitioning from entrepreneur to investor required a mindset shift, proving that adaptability is key to long-term success.

Shared Opportunities: Shaping the Future of Startups

Jakobsson’s work as an investor has been about more than just finding high-growth startups—he’s committed to building a stronger, more inclusive startup ecosystem. He actively supports founders outside traditional tech hubs, recognizing that great ideas can come from anywhere.

Through his investments, mentorship, and advocacy, Jakobsson is shaping the next generation of entrepreneurs. His story is a powerful reminder that success isn’t just about creating something for yourself—it’s about lifting others up along the way.

Hampus Jakobsson’s journey proves that true impact comes not just from what you build, but from how you help others build, too.

Syed Owais

Founder & Fractional CBO - Who loves to deliver value over hype. Aiming to build a no-BS community for founders (by founder), investors, venture capitalists, accelerators and journalists.